NBTA

In 2009, during great economic uncertainly, over 5,600 industry professionals attended the NBTA Convention & Exposition.  Of those, 1,240 corporate travel managers walked the aisles of the show floor in search of new travel suppliers as well as meeting with current travel suppliers for new business opportunities. 

With today's brighter economic outlook and business travel making positive advances, we anticipate another successful Convention & Exposition in 2010. To reach the global travel buyer -- your company needs to be in Houston!

"Especially during today's economic times, it gave me a chance to meet face to face with my suppliers and discuss current and future programs. This is why it is so valuable--everyone there in the same place. It makes it so much easier to do business."

- NBTA 2009 Convention Attendee

Reach Your Sales Goals

• Reach over 1,240 business travel buyers – the world’s largest gathering of business travel buyers (and Fortune 100 travel buyers)
• Influence corporate travel buyers – 99% of travel buyer attendees say the NBTA Exposition influences supplier selection
• Improve the effectiveness and efficiency of your marketing efforts – 77% of travel buyer attendees find between one and eight new suppliers at the NBTA Exposition
• Prospect for new customers – 64% of exhibitors generated between 20 and 120+ new leads
• Introduce your new products & technologies – 98% of travel buyer attendees cite seeing new products & technologies as a main objective for attending

"It is truly a must do show if you sell to travel buyers or suppliers and services providers. Worth every penny!"

- NBTA 2009 Convention Exhibitor

Exposition Hours*

Monday, August 9          2:15pm – 6:15pm
Tuesday, August 10       2:45pm – 6:15pm
Wednesday, August 11   8:45am – 11:15am

*Subject to change.

Booth Fee

Why You Need to Exhibit*

• 97% of travel managers reported that the Exposition helped accomplish their buying objectives
• 91% of buyers attend Convention to find new suppliers
• 72% reported an annual travel volume of $10 million or more
• 98% rated the 2009 NBTA Convention as “good” or excellent

"It is important to be visible and maintain a solid relationship with existing clients and develop new relationships under current market conditions."

- NBTA 2009 Convention Exhibitor

Exhibitors Exceeded Goals*

• 96% reached new travel managers
• 97% reinforced existing relationships with travel manager customers
• 91% are repeat exhibitors
• 64% reported the Exposition generated between 6 and 120+ new leads

*According to the NBTA 2009 Convention Buyer Survey